The sinking of the RMS Titanic has become a symbol for the ultimate catastrophe. But in light of the various factors that led this iconic “unsinkable” ship to meet with tragedy in 1912, one very significant element is often overlooked: the Titanic‘s advertisement and marketing strategy. The White Star Line’s marketing plan for the Titanic…
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Perhaps no other maritime disaster stirs our collective memory more than the sinking of the RMSTitanic on April 15, 1912.The centennial of this event brings to mind the myriad films, books, and electronic media the disaster engenders. The discovery of the ship at the bottom of the sea in the 1980s brought to view intriguing…
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As the 100th anniversary of Titanic’s sinking approached, publishers released new books about the tragedy, James Cameron’s blockbuster returned to theaters and commemorative cruises recreate the non-calamitous part of the famous ship’s ill-fated maiden voyage. If this commotion seems to verge on mania, it’s echoing a trend seen an entire century ago. Even in the…
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First and Second Class Passenger Songs The musicians on board Titanic had to memorize and play by heart a large body of musical numbers listed in the White Star Line Music Repertoire book. This section of Melody Lane is dedicated to their memory: none of them survived the sinking Songe D’Automne – Valse Music…
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